Abstract: learn how to gain visitors’ trust by studying how online casino
websites have overcome enormous obstacles to building trust among site
Online gambling is one of the fastest growing segments of ecommerce in the
US, an especially impressive feat since it is illegal in the US. Due to their
illegal status, gambling sites face high hurdles in the advertising and
promotion arena as well, since most US-based online media companies, most
notably Google and Yahoo, refuse to advertise them.
You might think that online gambling websites would face an insurmountable
obstacle in gaining users’ trust, as well. Trust has long been an issue in
ecommerce, historically plagued by credit card billings and websites that
disappear just before the orders were to be shipped-and a constant mainstream
media drumbeat of the dangers of online transactions. Building trust has long
been a chief concern of businesses selling over the web.
The trust issue is only compounded for the online gambling industry when it
comes to serving US customers. Would you trust a website with your money if it
were located overseas, and you had little legal recourse whatsoever to get your
money back if you were dissatisfied-and if the “product” itself were essentially
intangible, anyway? To top it off, what if the purchase itself was illegal?
This is precisely the challenge that online casinos meet every day, with the
estimated 60 percent of their industry’s customers who come from the USA. Casino
websites owned and operated entirely outside the borders of the US are free to
accept US customers. But gambling online with real money is illegal in the US
under federal law, specifically the Federal Wire Wager Act, not to mention a
host of state laws.
How Do Online Gambling Websites Gain Visitors’ Trust?
Trust symbols: gambling websites’ businesses, being located outside the US, are not eligible for most US-based business certification programs such as the Better Business Bureau or Square Trade. So, they created their own trust seal: ECOGRA, E-Commerce and Online Gaming Regulation and Assurance. Online gambling sites are also wont to make a prominent display of their secure connection certificates, from organizations such as Thawte.
Assurances: users’ concerns about reliability are not just answered implicitly with fancy seals or confident language. One of the most successful online gambling websites contains this prominent declaration on its homepage: “We are licensed and regulated by the Government of Gibraltar, and our games are tested by iTech Labs, an independent tester of gaming and wagering devices to ensure that the games are fair and operate correctly.”
Transparency: while it is often hard to tell just who is behind most ecommerce sites, successful online gambling sites are models of transparency: the location of the company owning the casino is always prominently displayed, and assurances of honesty are backed up with independent audits of the technology used.
High-quality design: successful gambling websites always look great, no matter how small the business behind them. Plain old HTML may be enough to convince people to post their room rentals on Craigslist, but it doesn’t seem enough to make web users fork over their credit card digits to an online casino.
Low barrier to entry: gambling websites generally either have a free option or require only a small upfront payment.
Highly optimized designs. It’s usually only a single click, if even that, from the homepage to the virtual betting tables. When you can get straight to doing what you want to do, there is not a lot of time to start nursing doubts.
In short, if you take your online business’s trustworthiness for granted, you may be missing out on potential customers who need additional assurances. Take a lesson from websites that can’t trust their trustworthiness to be taken for granted: make sure visitors to your site feel comfortable opening up their wallets.
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When you play poker online for real money you have to keep in mind where you are and what you are doing. The virtual world is such a complete environment that your brain can sometimes be lulled into believing you are in an alternate universe, where nothing is totally ‘real’. But money is always real.
Sure you can play online games, including gambling games, and not use real money. But as any keen game player will tell you, the best buzz, the true thrill, only comes when there is risk involved and the stakes are real. You can make outrageous bets and use crazy strategies with ‘play’ money but you only start earning your poker stripes the hard way when you play online poker for real money. In any case, if you spend all your time playing against other people using play money, they are not going to indulge in the same strategies and tactics as those using real money. You stay a novice in the world of real poker.
If you are going to play poker online for real money choose the type of site you want to play at. Do you want to play in a casino style environment where you play the ‘house’, or do you want to play against other poker enthusiasts like yourself? Do you want somewhere that you have to set up a separate account with them to play or do you want one that comes out of one of your already existing accounts?
Find out which sites offer differing levels of play depending on experience. Some offer tournament play or play between set groups of people. If you are really serious, choose places that give you the chance to enter qualifiers for the World Series of Poker or the World Championship of Online Poker. There are lots of big money, high profile tournaments that you could end up in, but you have to be prepared to play and learn with the big boys and play online poker for real money.
Whatever you chose to do make sure you have enough put away for your ‘hobby’ so that your gambling money isn’t being directly siphoned from your children’s college fund or your nest egg. Gambling should still be a fun pastime even if there is risk and danger involved in creating the thrill. But not the danger of losing your house or possessions!
When you play poker online for real money be aware of the risks. But also be aware of the benefits. While not everyone can be a winner or rise to the top of the world as Chris Moneymaker did back in 2003, some people have to end up winning. People do end up claiming that prize money and seeing their lives transformed. Choose your gaming carefully and bet according to your status. When you play poker online for real money you need to stay grounded in the real world, and not the virtual world of the internet.
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Since its creation, the internet has made life easier for many of us. Pay your bills, purchase concert tickets, and even attend a live conference meeting all from your home. These advances are all part of the online phenomenon. A fact not known to most, virtual casinos is the fastest growing industry online. If gambling is your flavor, you can basically find it all on the World Wide Web. Sports betting, video poker, bingo … whatever your game they’re all online waiting for you. One may ask the question: just what’s behind the madness? Why are so many people across the globe gambling online these days? While this option will probably never totally replace real life casinos, there are a few benefits that may persuade you.
In contrast to busy casinos on the strip, online gambling offers you peace of mind. We all know how many people can cram a casino or even the bingo hall on a Friday night. Just image yourself at the blackjack table; haunting eyes from your competitors stare you down, hoping to intimidate and drive fear into your soul. Intrigued onlookers peep over your shoulder, adding tremendous pressure to the situation. Online gambling eliminates all of those scenarios. You’re able to relax comfortably in your own home. You make your own schedule. The tables and slots are always open at your demand. This convenient benefit has swayed many into pursuing their gambling ventures online.
RULES AND REGULATIONS
As a citizen of your city, state and country you should do your best to abide by the laws set for you. With that said, there are certain regulations that you may have to follow in a casino that don’t apply within your residence. A particular player may like to smoke. Some casinos have decided to ban that luxury to appease their overall fan base. With online gambling you can basically do as you please, hopefully in a safe and lawful manner. Light up your favorite tobacco pipe, pop open a beer and sit at the computer on one of your worst hair days. As the queen or king of their domain, players can now have even more fun by way of online gambling.
One of the benefits online gambling offers is free money. No, that wasn’t a typo. Several websites allow you to play for free with the opportunity to win real money. How is this possible? Tactful marketing strategies are at work. These gambling services are very willing to shell out a few bucks in return for satisfied clients. You will never be able to secure an online jackpot this way but may stack enough bonus bucks to raise your bets and compete more frequently. This is what the gambling websites want.
So if the constant bell ringing and coin clinking of a casino is somewhat annoying, online gambling may be the choice for you. This method gives you the freedom to play as you wish in whatever manner you please with virtually any game you desire. In all truth, it doesn’t matter if it’s on land or on the net, when done responsibly; gambling is a fun, worthwhile hobby that helps ease the pressures of everyday life.